International Drive Chamber of Commerce
The International Drive Resort Area Chamber of Commerce is one of the most accomplished, proactive organizations in Central Florida. For over 25 years, the Chamber has lead the developmental initiatives needed for Orlando’s International Drive Resort Area to grow and prosper into a World-Class destination.
Unfortunately, the Chamber’s web presence didn’t do them the justice they deserved. They needed to re-invigorate their website. My goals were to establish a user-friendly website that presents them as an authority that serves it’s current members, prospectives and those interested in the community.
Bringing it back to the future
Their original website was severely outdated, both in content and technology. Right off the bat, their user experience is compromised. Data was indicating that users would quickly leave after the first page visit. Also, the user’s time on site was limited and repeat visits were slim in comparison to their overall traffic numbers. As a result, we set our primary goals to align with their users’ needs first.
To ensure a better user experience, user personas were created. This allowed me to design a workflow tailored to our targeted user’s needs. 3 major components were implemented to achieve this:
- An interactive event calendar (for current members)
- Landing pages and online application forms (for prospective members looking to apply)
- Media Press Room (for information seekers)
Additionally, this redesign lifted the Chamber onto the forefront of website technology. With HTML 5, CSS3 and a mobile-friendly platform that’s powered by WordPress, the International Drive Resort Area Chamber of Commerce is now able to finally use their online identity as a useful business tool.
Other Work Samples
An extensive range of creative experience
Word on the street
“Christian is a wordsmith and marketer, in addition to a talented graphic designer. I’ve hired Christian for many web and print projects. He takes the time to ask questions and understand my objectives. The aesthetics of his designs are exactly what I wanted to give my brand a fresh new look. I’m always pleasantly surprised by how he can turn a phrase, adding a strong call to action to the visual impact of his designs. Christian’s communication skills and business acumen complement his creativity, making him an asset to his clients.“
– Emily Haughey, Director of Marketing
ConTech Restoration, LLC
“I have been overwhelmed by the positive comments on my new website: ‘classy,’ ‘beautifully done,’ ‘easy to navigate,’ ‘clean,’ ‘makes me want to visit!'”
“Those types of responses reflect how carefully Christian listened to my desires and how expertly he designed my site. I can’t imagine finding anyone more organized, instructive, and creative. I’m absolutely delighted with my site. And I’m grateful for Christian and his talents. Thanks!“
–Matt Joyce, #20 Outfielder
Tampa Bay Rays
“I went through a few designers first, but they were too flashy or had designs that were too self-involved. Then, I came upon Thinking Made Visible. It was like having someone on my side ready to go into battle for me. I felt that I was involved every step of the way. Every question was answered and each change was made in a manner that far exceeded my expectations. Even when I wasn’t completely sure what I wanted, Christian somehow found a direction for me to explore without compromising my own vision. The finished product was amazing. Great investment on my part!“
–David Meter, President
SportsMeter, LLC – Major League Sports Agency
“From our first meeting to the present moment, Christian worked his butt off to get our site designed the way we envisioned and functioning the way our clients would appreciate. I chose Christian because, anyone can build you a site, but can they help you market your site and direct customers to it? Christian can! He’s a one stop shop and his service and expertise is second to none. As technology advances, I look forward to working with Christian to keep my site on the forefront of web-site technology.”
– Andrew Inches, President
iMedia Global Productions, LLC
Hi, I’m a digital designer with 10 years of experience designing and managing web and print projects for all types of businesses around the country. I create beautiful and effective visual content that helps solve some pretty complex business problems. Out of my love for the beauty of design, my devotion for functionality and structure evolved. Jumping right into Photoshop just doesn’t feel quite accurate. I take steps to build a framework based on functionality, usability and performance.
I’m a border-line obsessive-compulsive that is fixated on architecture, cars and the outdoors. I’m also an instructor at Full Sail University that teaches Principles of Interactive Media and Search Engine Optimization to aspiring Internet marketers. I was formerly New Media Designer for Ripley Entertainment, Creative Director for TwoThink, Project Lead for Houghton Mifflin Harcourt and Crew Member for The Montana Conservation Corps – an AmeriCorps program.
Skills and Proficiencies
Adobe Creative Cloud
Social Media Management
Amazing people I’ve worked with