International Drive Chamber of Commerce

The International Drive Resort Area Chamber of Commerce is one of the most accomplished, proactive organizations in Central Florida. For over 25 years, the Chamber has lead the developmental initiatives needed for Orlando’s International Drive Resort Area to grow and prosper into a World-Class destination.

Unfortunately, the Chamber’s web presence didn’t do them the justice they deserved. They needed to re-invigorate their website. My goals were to establish a user-friendly website that presents them as an authority that serves it’s current members, prospectives and those interested in the community.

Project Overview

Bringing it back to the future

Their original website was severely outdated, both in content and technology. Right off the bat, their user experience is compromised. Data was indicating that users would quickly leave after the first page visit. Also, the user’s time on site was limited and repeat visits were slim in comparison to their overall traffic numbers. As a result, we set our primary goals to align with their users’ needs first.

To ensure a better user experience, user personas were created. This allowed me to design a workflow tailored to our targeted user’s needs. 3 major components were implemented to achieve this:

  • An interactive event calendar (for current members)
  • Landing pages and online application forms (for prospective members looking to apply)
  • Media Press Room (for information seekers)

Additionally, this redesign lifted the Chamber onto the forefront of website technology. With HTML 5, CSS3 and a mobile-friendly platform that’s powered by WordPress, the International Drive Resort Area Chamber of Commerce is now able to finally use their online identity as a useful business tool.

Other Work Samples

An extensive range of creative experience


Word on the street




Hi, I’m a digital designer with 10 years of experience designing and managing web and print projects for all types of businesses around the country. I create beautiful and effective visual content that helps solve some pretty complex business problems. Out of my love for the beauty of design, my devotion for functionality and structure evolved. Jumping right into Photoshop just doesn’t feel quite accurate. I take steps to build a framework based on functionality, usability and performance.

I’m a border-line obsessive-compulsive that is fixated on architecture, cars and the outdoors. I’m also an instructor at Full Sail University that teaches Principles of Interactive Media and Search Engine Optimization to aspiring Internet marketers. I was formerly New Media Designer for Ripley Entertainment, Creative Director for TwoThink, Project Lead for Houghton Mifflin Harcourt and Crew Member for The Montana Conservation Corps – an AmeriCorps program.

Skills and Proficiencies

Video Editing
Microsoft Excel
Photo Retouching
Adobe Creative Cloud
Social Media Management

Amazing people I’ve worked with

Tel: 407-433-0057